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How D.A.T.P. products can help you

What is D.A.T.P.

D.A.T.P.  is a leader in Analytics and Insights enabling the user to make informed business decisions to increase areas in their business.

Forget the unwieldly melting pot of the business using Dropbox, Social Media, CMS, CRM and Databases. The D.A.T.P platform allows you to centralise all data into one system which can be scaled to accommodate multiple users ;

Think D.A.T.P – the complete solution.

Core Features
DATP Pattern

With customer expectations set high and competition fierce, businesses are always looking for ways to improve results and increase efficiency.

Although data analytics is used by many companies looking to gain an advantage over their competitors, it is those who can get deeper insights into their data who can really reap the rewards.

D.A.T.P is a data analytics software that works in real time across all types and size of business. This can give you insights that will benefit both you and your customers.

Allows you to be proactive

If you understand your customers’ needs, you can optimise their experience with your company. You will know their preferred contact methods, product interests etc and will be able to send relevant information.

Make better business decisions

Access to deep data insights allows you to spot trends, what’s working what’s not, and make better business decisions.

More effective marketing

Targeted marketing means customers are receiving what they like the way they like. Marketing done this way will always produce a better return than marketing to the masses.

When marketing online the main objective of most businesses is to promote products & services whilst generating sales.

Whether its email marketing, PPC, SEO, content marketing, social media etc, marketing done well should make a business money and turn data into customers.

D.A.T.P will enable your business to understand your data better. By giving deeper insights of your data you will be able to market to a selected audience ensuring they receive relevant information via the channels they prefer to use.

D.A.T.P

  • Centralises all your data in one system making it easier to manage
  • Gives you deep insights of your data including contact details and social media profiles where applicable
  • Provides a solution to manage your GDPR compliance
  • Identifies who’s visited your website and the pages they’ve visited
  • Tells you the type of device they viewed your website on which allows you to market in the way they prefer-mobile, computer etc
  • Tells you the route they took to reach your website, ie via Facebook, search engine, newsletter etc

How D.A.T.P can help businesses be GDPR compliant

  • Can check your database is compliant with GDPR
  • Can tell you when a customer opted in to allow you to contact them
  • Tracks website visitors from day 1 when they will be asked to opt in or out

Under the GDPR, (General Data Protection Regulation) individuals have:

  1. The right to access –this means that individuals have the right to request access to their personal data and to ask how their data is used by the company after it has been gathered. The company must provide a copy of the personal data, free of charge and in electronic format if requested.
  2. The right to be forgotten – if consumers are no longer customers, or if they withdraw their consent from a company to use their personal data, then they have the right to have their data deleted.
  3. The right to data portability – Individuals have the right to transfer their data from one service provider to another. And it must happen in a commonly used and machine-readable format.
  4. The right to be informed – this covers any gathering of data by companies, and individuals must be informed before data is gathered. Consumers have to opt in for their data to be gathered, and consent must be freely given rather than implied.
  5. The right to have information corrected – this ensures that individuals can have their data updated if it is out of date or incomplete or incorrect.
  6. The right to restrict processing – Individuals can request that their data is not used for processing. Their record can remain in place, but not be used.
  7. The right to object – this includes the right of individuals to stop the processing of their data for direct marketing. There are no exemptions to this rule, and any processing must stop as soon as the request is received. In addition, this right must be made clear to individuals at the very start of any communication.
  8. The right to be notified – If there has been a data breach which compromises an individual’s personal data, the individual has a right to be informed within 72 hours of first having become aware of the breach.

The GDPR is the EU’s way of giving individuals, prospects, customers, contractors and employees more power over their data and less power to the organizations that collect and use such data for monetary gain.

The business implications of GDPR

This new data protection regulation puts the consumer in the driver’s seat, and the task of complying with this regulation falls upon businesses and organizations. Failing to comply is not an option and could cost your business a lot of money.

What falls under GDPR compliance?

GDPR applies to all businesses and organizations established in the EU, regardless of whether the data processing takes place in the EU or not. Even non-EU established organizations will be subject to GDPR. If your business offers goods and/ or services to citizens in the EU, then it’s subject to GDPR.

All organizations and companies that work with personal data should appoint a data protection officer or data controller who oversees GDPR compliance.

There are tough penalties for those companies and organizations who don’t comply with GDPR fines of up to 4% of annual global revenue or 20 million Euros, whichever is greater.

Businesses collect data daily at an ever-increasing rate, but unless this data is managed and maintained in the right way it will never be of any value to them. Whilst it’s what you do with your data that determines the results, making it easy to access should be the first step.

Data stored in various locations such as: excel spreadsheets, CMS systems, social media etc can be a nightmare to manage. Storing all your data in one central location that can be accessed from anywhere is the first step to great data management.

D.A.T.P allows you to centralise all your data into one system. This makes it easier to manage, saving you both time and money.

Neo Products
DATP Pattern

Neo Lite

99 Month

  • Marketing Dashboard
  • Individual Level Analytics Dashboard
  • Social Profiles with messaging
  • Form Abandonments
  • Form Submissions
  • Company Visitors
  • 30 Day Free Trial

Neo Premium

250 Month

  • Marketing Dashboard
  • Individual Level Analytics Dashboard
  • Social Profiles with messaging
  • Form Abandonments
  • Form Submissions
  • Company Visitors
  • Bespoke Analytics Reports
  • GDPR Data Reporting
  • Dynamic Content Messaging

Neo Ultimate

POA

  • Marketing Dashboard
  • Individual Level Analytics Dashboard
  • Social Profiles with messaging
  • Form Abandonments
  • Form Submissions
  • Company Visitors
  • Bespoke Analytics Reports
  • GDPR Data Reporting
  • Dynamic Content Messaging
  • Fully Customisable Dashboards
  • Fully Customisable Reporting
  • CRM Integration
  • Call Recording
Contact

If you are interested in finding out how we can help you, please send us a message.