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Data-What does yours do for you?

In the last 18 months the rise in online sales has increased rapidly resulting in retailers having to innovate and adapt quickly in order to compete. There are many tactics businesses need to use to capture and convert customers but focussing on consumer behaviour and their journey can really help companies stay one step ahead of their competition.

The volume of data collected each day by businesses is tremendous, but it’s useless if it’s not being utilised in the right way. Data alone is of no use to a business; you need two other pieces to be able to utilise it.

Data = a collection of facts

Analytics = organising and examining data

Insights = a deeper understanding of patterns in data

The more insights you have on your data the more personalised you can make a customer’s experience with your company.

Complete visibility

Knowing what customers are doing, where they interact and when they are most likely to be influenced allows your business to respond accordingly.

You need to use the right technology to reveal these insights, and ensure your staff are fully equipped to monitor, analyse, respond, drive engagement, and deliver the best outcome across every interaction.

Data that is well managed, understood and looked after will produce long term success for a business and keep them one step ahead of the competition. Utilising a data platform that centralises multi data sources whilst giving real-time insights on customers allows you to give consumers what they want, when they want, and received how they want to receive it.

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